Aura Bespoke Branding
Aura Bespoke exists to honour and advance the art of bespoke garment-making, where heritage skill meets modern innovation. They are committed in celebrating individuality, and lead the way in sustainable, beautifully made garments. Their history, skills and methods go back to 1789.
Overview
Aura Bespoke are master artisans specialising in ecclesiastical and academic garments — a team with decades of experience in tailoring, textile craft, and heritage production. I was brought in to help refine and articulate the brand’s strategic foundation — creating clarity around their purpose, mission, and vision, and aligning their identity with a modern, innovation-led future.
Challenge
Aura’s heritage was clear, but their story wasn’t. The existing brand language referenced multiple sectors — from luxury fashion to institutional partnerships — and lacked focus.
The team wanted to clarify who they are, what they stand for, and how they express it, while balancing their deep roots in traditional craftsmanship with a forward-looking approach to innovation and technology.
Approach
Working closely with the founding team, I conducted a brand audit and stakeholder workshop, gathering insight from across the organisation.
Through structured interviews and collaborative feedback rounds, we:
- Identified the brand’s core pillars of craft, innovation, quality, and individuality.
- Simplified the Purpose, Mission, and Vision into clear, sector-agnostic statements.
- Refined the Brand Personality to feel human, confident, and inclusive.
- Updated the Tone of Voice and Personas to reflect the shift away from fashion toward ecclesiastical and academic sectors.
- Introduced a new Brand Proposition and supporting visual framework that clearly define Aura’s positioning: “Enduring Craft Excellence. Inspired Innovation.”
Outcomes
- A cohesive brand framework that unites tradition and modernity.
- Clear, memorable Purpose, Mission, and Vision statements that align with the client’s strategic direction.
- A redefined tone and personality — confident yet approachable, modern yet respectful of heritage.
- Sharpened audience personas, now focused on ecclesiastical, academic, and institutional partners.
- A visual and verbal identity that expresses leadership through clarity, craft, and innovation.
Result
Aura Bespoke now communicates with purpose and precision — a brand that honours heritage, embraces innovation, and leads with enduring quality.
This project strengthened their internal alignment and provided a confident platform for growth, partnership, and future storytelling.
“Simon at Studiose has been fantastic to work with. He quickly understood our business and translated it into a brand concept, brand bible and evolution that were detailed, professional and visually excellent. The guidelines are clear and practical, giving us a strong foundation. He has also recently led a brand-sharpening exercise that refined our positioning and messaging, which will be hugely valuable. Aura Bespoke would not hesitate to recommend Studiose for thoughtful and creative brand development support.”
Fiona Boyd, Director of Operations at Aura.