Since 2019, I’ve provided digital design support to CMO Group PLC and to their consumer facing online-only superstores. There was little in terms of brand awareness so something had to change.

Working with a newly established and disruptive direction, I designed a new user interface from which all their superstore websites would follow:

• CMO Trade
• Door Superstore
• Drainage Superstore
• Flooring Superstore
• Insulation Superstore
• JTM Plumbing
• Tile & Floor Superstore
• Total Tiles Superstore
• Roofing Superstore

Project included:

• Created the new visual treatment to appear across all superstore user interfaces
• Design kept inline with existing superstore HTML framework
• Transactional email template design
• Design of all superstore email marketing templates
• Design / code of email signatures
• Design of new presentation templates
• Design of stationery
• Design of social avatars and banners