Circuit Digital Experience
Circuit is one of the UK’s leading nationwide nightclub brands.
What began as a brand-strengthening exercise became the foundation for designing and building a new, mobile-first ticketing website aimed at its millennial audience.
Working through and delivering an updated brand guidelines document provided invaluable insight into Circuit’s identity, personality, and customer expectations. Rather than simply applying visual assets, the process helped shape every design decision, ensuring the digital experience felt like a true extension of the brand.
The website is currently in development.
Mobile-first… and pretty much only!
With mobile users at the centre of the strategy, the website was designed to make discovering events and purchasing tickets as seamless as possible.
Clear navigation, bold visuals, and streamlined user journeys combined to create an engaging experience that reflected Circuit’s energy while supporting its commercial goals.
The project reinforced the importance of brand-led design.
By grounding the user experience in a strong brand strategy, the final product delivered a cohesive digital platform that strengthened Circuit’s identity and created a more intuitive path from event discovery to ticket purchase.
Multi-site boilerplate
As part of the project, I also designed an overarching homepage that brought the entire Circuit network together under a single digital experience.