PKF Francis Clark Website Redesign
PKF Francis Clark, the largest independent chartered accountancy firm in South West England, commissioned me to design three new websites to enhance accessibility and user experience.
With a rich history dating back to 1919, Francis Clark has over 980 experts and multiple offices across the South and South West of England, serving a diverse audience—business clients, individuals with personal wealth, and potential employees.
The project was completed on a fixed deadline to align with the global brand relaunch of PKF International, one of the world’s largest accountancy networks. I focused on creating a seamless, standards-compliant experience that reflects Francis Clark’s heritage and global reach.
Approach to PKF Francis Clark’s Website Redesign
Designing for PKF Francis Clark required a strategic balance between accessibility, brand cohesion, and user-centered functionality. As one of the South West’s most prominent accountancy firms with a broad target audience, our approach centered on making the sites not only visually engaging but also fully accessible to all users, ensuring inclusivity for people of varying abilities.
Starting with in-depth research, I analysed both client objectives and end-user needs. For PKF Francis Clark, that meant creating a design that appealed to their wide audience: businesses seeking financial expertise, individuals managing personal wealth, and prospective employees.
To meet these varied needs, we designed a navigation system that is both intuitive and flexible, providing easy access to key information without overwhelming the user. A thoughtful use of typography, clear iconography, and optimized color contrasts ensured readability and navigability, meeting web accessibility standards across all devices.
With a fixed deadline set by PKF International’s brand relaunch, time management and collaboration were essential.
I worked closely with PKF Francis Clark’s internal team to establish a phased approach, allowing for iterative feedback while maintaining pace. Each phase—wire-framing, visual design, accessibility checks, and final refinements—was approached with careful attention to detail, ensuring every element was purposeful and aligned with PKF’s broader brand identity.
This alignment with PKF’s global standards strengthened brand consistency across all PKF Francis Clark sites.