Tiger Power Branding
Tiger Power created an artificial intelligence software system that analyses millions of data points from sensors on turbine installations and predicts system failures long before conventional techniques can.




Wanting to avoid the obvious clichés, I looked at the similarities between the blades found in turbines, to the stripes found on tigers.
The final shape can be used in different ways:
In its entirety to suggest an analytical ‘eye’. The Tigress.ai software is always watching intently, looking for signs.
Or cropped to suggest the blades of a turbine, which also suggests a tigers stripes.
I’m really happy with this one!
Project Included
- Market research
- Branding
- Brand Guide
- Website design
- Lead generation documents

Brand guide









All brought together in a smart website that reflects the brand perfectly.

