TracAce Branding
TracAce uses smart GPS tracking technology to generate rich and reliable data about location businesses, whilst enabling communication direct with customers via an app.
TracAce, an established business with years of experience in data analysis, came to Studiose to help with their branding. Their product was in development and had a temporary logo that had no depth or meaning and lacked any kind of branding. Of course, we got very excited.
TracAce uses GPS technology, so we jumped into research mode and learned how four satellites are required to pinpoint not only location, but also velocity, time and altitude. This led nicely to the graphic you see above.
The brand is designed to appeal to location owners who want to learn more about their customers whilst on-site, but also for the visitors who will be using the app to enhance their experience during their visit.
TracAce is focussed on the environment and sustainable tourism, which also needed to be felt in the branding.
Project Included
- Market research
- Branding
- Brand Guide
- Website design and development
- Printed promotional materials
- Social media templates
- Clothing
Presenting the brand as being environmentally focussed was important.
Brand guide
All brought together in a smart website that reflects the brand perfectly.
